At Prima, we believe that every product should bring comfort, freshness, and great taste to our customers’ everyday moments

We are committed to delivering reliable quality and continuously improving our offerings to meet modern needs.

Effective Innovation

Pioneering Technology: Since our establishment in 1975, we have utilized modern automatic machinery to drive local industry, becoming the very first in the Kingdom to locally manufacture cornflakes.

Pioneering Heritage

As the Kingdom's first local producer of cornflakes , we combine decades of experience with modern baking technology to deliver international quality standards in every pack.

Sustainable Practices

Strict Quality Control: We prioritize consumer health by conducting rigorous lab testing on all finished products and maintaining strict sterilization schedules to guarantee the safety of every package we distribute.

Always Fresh

we are dedicated to delivering the freshest baked goods to retailers and families across the entire Eastern Province every single day.

Values that guide our mission and shape our impact.

We are committed to offering fresh products prepared daily using the finest ingredients and the highest manufacturing standards.

Fresh
Daily
Commited
High Standards

We place our customers’ trust above all and work with transparency throughout every stage of production and service.

Trust
Transparency
Customer-Oriented

We focus on excellence in every step—from kneading to serving—to satisfy every customer’s taste.

Excellence
Step Approach

While preserving the rich heritage of traditional baking, we continuously seek new flavors and ideas that suit modern preferences.

Traditional Based
Modern Flavors
Respectful

Customer satisfaction is the cornerstone of our success; therefore, we ensure high-quality, prompt, and courteous service.

Customer Based
Curteous
High-Quality
Service

Our numbers reflect more than just growth — they represent our commitment to excellence, sustainability, and global collaboration.

15
Countries reached

Our agricultural solutions are trusted by partners and farmers in more than 15 countries worldwide.

98%
On-time delivery rate

Efficient distribution across regions, supporting supply chains with reliability and precision.

500k+
Acres cultivated sustainably

We promote responsible land use with eco-friendly practices across half a million acres of farmland.

Our Journey Throug Time

Aramco's Agreement

launching the Laundry
The National Laundry was established at the Saudi Camp in Dhahran.
Cleaning operations were fully manual due to the lack of advanced technologies. Began providing services to ARAMCO departments and residents of the Eastern Province.

Establishment of a Modern Laundry in Southern Al Khobar

A state-of-the-art laundry was established in Southern Al Khobar, equipped with advanced machinery imported from the United States, making the National Laundry one of the leading enterprises of its time.

Establishing the Dairy Factory

• Establishment of the National Dairy Plant in South Al Khobar.
• Initial production capacity: 476,000 liters.
• First dairy facility of its kind in Saudi Arabia.
• Reduced reliance on imported dairy products.

Establishing the Ice Cream Factory

Started producing locally crafted ice cream, bringing new flavors and enjoyment to families across the Kingdom.

Establishing the National Bakeries

• National Bakeries founded on a 15,000 m² site in the Eastern Province.
• Equipped with modern, high-capacity automatic baking machinery.

Ideal Factory Certificate
• Achieved the “Ideal Factory” Certificate (1398 AH) from the late King Khaled bin Abdulaziz Award.

Royal Recognition of Excellence

In recognition of his pioneering role in the national industry, founder, Sheikh Abdullah Salman Al Matrood, was honored with the First Class Medal of Merit by order of His Majesty King Khaled Bin Abdulaziz. This historic award cemented our commitment to serving the Kingdom with the highest standards.

The first dairy farm for producing fresh milk

• Farm divided into nine specialized sections capable of housing 3,000 dairy cows.
• Cows imported from the U.S., New Zealand, and Holland, chosen for superior breeding and high milk productivity.
• Installation of automatic milking systems capable of milking 36 cows at once in just 8 minutes.
• Adoption of modern feeding programs using both concentrated fodder and locally produced farm fodder.

Certificate of the Ministry of Commerce

The Ministry of Commerce officially certified our founder, Sheikh Abdullah Al Matrood, as an "Industrialist of the Excellent Grade". This certificate recognized his vital contribution to the Eastern Province's economy through his successful establishment of the National Bakeries and the Kingdom's first Cornflakes factory.

Establishing Food powder Factory

We launched the first factory in the Kingdom dedicated to producing powdered food products, marking a significant milestone in local food manufacturing and expanding our portfolio into new, innovative categories.

The Merge of the Dairy factory with Al Reef dairy in Al Hassa

National Dairy merged with Al Reef Dairy in Al-Hassa and established the United National Dairy Co

A world of freshness in every bite
Sweet Moments, Baked to Perfection Treat yourself to our premium range of cookies. Whether you crave the tropical crunch of our Coconut Cookies, the smooth taste of Chocolate, or the double-delight of our Choco Chocolate Chip, we have the perfect sweet treat for every mood
Freshness in Every Slice From soft sandwich loaves to crispy golden toast, our bread is baked fresh daily  We use modern automated technology to ensure that every loaf stays soft, delicious, and consistent for your family’s daily meals.
Generations of trusted taste
Freshness in Every Slice From soft sandwich loaves to crispy golden toast, our bread is baked fresh daily  We use modern automated technology to ensure that every loaf stays soft, delicious, and consistent for your family’s daily meals.
Golden, Crispy, & Local Enjoy the fresh taste of the Kingdom's original local cornflakes. Whether you like them with cold milk or as a crunchy snack on their own, our cornflakes are packed with nutrition and baked to perfection right here in the Eastern Province

Message from Founders

"In the name of Allah, and peace and blessings be upon the Seal of the Prophets and Messengers,

Since the beginning, our goal has been to be a constructive part of this nation's development. We began our humble journey with the idea of the "National Laundry" project in 1945, which materialized as a pioneering project serving the Eastern Province in 1949.

In response to the needs of our citizens, we continued our expansion by establishing the first dairy and ice cream factory in the Kingdom in 1967. This was followed in 1975 by the establishment of the first-of-its-kind automated bakeries to meet the country's needs for bread and food products.
By the grace of Allah, and with the encouragement and support of our wise government, officials, and citizens, the development of these projects continued. We expanded our services and products by adding juice manufacturing and establishing the first fresh dairy farm and the first factory for cornflakes production.

While we take pride in this humble work, we extend our sincere gratitude to our wise leadership for their unlimited support across all sectors, and to our valued citizens for their trust in national products. We are determined—God willing—to remain faithful to this trust, contributing to the prosperity and happiness of future generations.
The Founders
Abdullah & Ibrahim Salman Al Matrood

Shawqi Abdullah Al Matrood

Data Analyst

Jafar Ibrahim Al Matrood

Marketing Specialist

AbdulRauf Abdullah Al Matrood

UX Designer

Ali Ibrahim Al Matrood

Project Manager

Mahmood Abdullah Al Matrood

Software Engineer

Yesterday

Today

And

Tomorrow

Driven
Rooted
Impactful
Grow something great together.

Whether you’re a customer, distributor, or partner, we’re here to support your goals with sustainable solutions and global expertise. 

Let's Work Together
Let's Work Together